Meet Babette
Executive Coach and Mentor
Babette Bensoussan is a globally recognised coach, strategic advisor, and competitive intelligence expert who supports individuals and businesses shift their thinking, strengthen their leadership, and navigate complexity with clarity and confidence.
Through her unique blend of strategic insight, competitive intelligence, and transformational coaching, Babette empowers professionals to make better, faster, and more confident decisions that lead to greater success and fulfilment in their careers and lives.
Why work with Babette?
Babette’s approach goes beyond traditional coaching. As The Decision-Making Maverick, she combines strategic expertise with energy leadership principles and practical, results-driven coaching to help clients unlock their potential. She can support you to:
Break through limitations – Challenge conventional thinking, uncover blind spots, and overcome self-imposed barriers. Babette’s direct yet compassionate coaching style helps clients reframe limiting beliefs, take bold action, and navigate change with clarity and resilience.
Harness energy leadership – Babette uniquely integrates energy leadership principles to help clients understand how their mindset, emotions, and decision-making energy impact their leadership, their decision-making processes and life choices—guiding them to harness this awareness for positive outcomes.
Draw on strategy and insight – With a background in competitive intelligence and strategic analysis, Babette blends personal insight with external data-driven strategy, enabling clients to make well-informed decisions that align with their personal values and professional goals.
Drive results and take action – Known for cutting through complexity, Babette guides clients to focus on what truly matters, providing practical tools and accountability to ensure that decisions lead to tangible, lasting results.
Partner with a trusted expert – Babette has worked with hundreds of professionals, including Fortune 500 leaders, SMEs, and high-achieving individuals. Her guidance has led to powerful decisions and exceptional results in careers, businesses, and personal growth.
If you’re looking to challenge your thinking, elevate your leadership, and make more confident decisions, let’s explore whether working together is the right fit.
My coaching programs support you to create your new reality – all you have to do is book in for a complimentary discovery session.
A discovery session is a 45-minute session where you can experience the coaching process for 30 minutes around a particular issue you wish to address and then ask any questions you may have for the remaining 15 minutes. We will both know by the end of the session if we are a good fit and how coaching would work for you..
Send me an email: babette@babettebensousan.com.au to learn more.
Create the life you want – with clarity and purpose.
Certifications and Qualifications
Babette holds a Bachelor of Business from the University of Technology Sydney, and an MBA from Macquarie Graduate School of Management. She is a qualified Counsellor and an Accredited and Certified Coach.
- Bachelor of Business (Majors in Marketing and Economics) (UTS)
- Master of Business Administration (MGSM)
- MBTI Accredited (ITD)
- Advanced Training for Competitive Intelligence Professionals (USA)
- Graduate Diploma in Counselling (ACAP)
- Certified Positive Psychology Coach (UTS)
- Certified Professional Coach, Institute of Professional Excellence in Coaching (USA)
- Master Practitioner – Energy Leadership Index, Institute of Professional Excellence in Coaching (USA)
- Professional Certified Coach (PCC) – International Coaching Federation
AWARDS & ACCOLADES
2006 – The first Australian and first international female to be honoured with the prestigious SCIP Meritorious Award that recognises a single individual for their significant contributions to the Competitive Intelligence (CI) profession
2006 – Awarded the Alumni Award from Macquarie Graduate School of Management (MGSM) for international recognition in public speaking, consulting, and contributions to intellectual capital development in the CI field across Indonesia, the Philippines, Hong Kong, France, the UK, Canada, and the USA.
2002 – Co-authored the best-selling ‘Strategic and Competitive Analysis’, shaping CI and business analysis. Adopted by top courses worldwide, it has been translated into Chinese, Korean, Japanese, Russian, Portuguese, and Arabic.
1997 – Appointed a Fellow of SCIP (Strategic and Competitive Intelligence Professionals).
Delivered workshops, speeches, and lectures to industry and government managers, as well as leaders in CI in countries such as China, Singapore, Malaysia, Indonesia, Philippines, Hong Kong, France, UK, Canada and the USA.
Taught Competitive Intelligence at the Sydney Graduate School of Management, University of Western Sydney both in Australia and China and at Bond University in the undergraduate business and MBA programs.
Appointments and Memberships
APPOINTMENTS
- Adjunct Professor, University of Technology, School of Business (2012 – 2024)
- Program Director, “Women in Leadership” Executive Program at Macquarie Graduate School of Management (MGSM) (2007 – 2009)
BOARD APPOINTMENTS
- Chair and Board Member, Sunshine Coast Sports (2025)
- Advisor to Board, Council of Competitive Intelligence (CI) Fellows (2018 – current)
- Chair of the Board, Volunteering Sunshine Coast (2018 – 2023)
- Board Member, Eastside Community Radio (2015 – 2018)
- Board Member, NSW Board of Adult and Community Education (ACE) (2000 – 2003)
- Board Member, National Australia Day Council (1997 – 1999)
CURRENT MEMBERSHIPS
- International Coaching Federation
- Institute of Coaching
- Australian Institute of Company Directors
- MGSM Alumni
- Women on Boards
- Council of Competitive Intelligence Fellows
