Out-manoeuvre, out-wit and out-smart your competition.
Competitive Intelligence (CI) is the ethical, legal practice of gathering and analysing information to understand your competitors, your market and where both are heading – so you can act before your rivals do.
Done well, it turns the weak, ambiguous signals in a marketplace into a predictive, future-oriented read on what is likely to happen next or what competitors are likely to do next. It’s how sharp organisations protect their position, spot opportunities early, and make strategic decisions with far less guesswork.
Where it makes the difference:
- Defending a market-leading position against new entrants
- Breaking into a market held by entrenched competitors
- Anticipating competitor moves before they happen
- Forecasting how a market will evolve, in scale and shape
- Pressure-testing strategy options across segments
- Building CI capability within your own team
Mentoring with Babette Bensoussan
With over twenty years’ experience and more than 350 successful projects, Babette is the leading Australian mentor specialising in Strategic and Competitive Intelligence – an internationally recognised CI professional who has advised major organisations and lectured at leading universities.
Her mentoring is intensive, practical and built entirely around you. Whether you’re establishing CI practices from scratch, or sharpening specific skills, sessions are tailored to your goals and may cover:
- Hands-on guidance on your specific projects
- CI training and analytical techniques
- Information gathering and marketplace analysis
- Reviewing and strengthening your reports
- Identifying your best options once a project wraps up
